Panel: The Future of Luxury

On November 5th, Volvo's Vice President of Interior Design attended a panel on the changing face of luxury. When it comes to making top of the line products, it is important to predict what people will want in the future.

The panel featured guests from entrepreneurs, to resorts, to auto makers for a multi-industry perspective on the finer things in life.

What the panelists decided was that luxury isn't about having more, it's about having a better life. Like, for instance, a vehicle that lets you stretch out and unwind in your own personal back seat lounge…

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XC90 Name Motor Trend SUV of the Year

When it was first introduced in 2002, the XC90 represented a redefining of the SUV segment. It was this originality that earned it its first Motor Trend Award in 2002. It's important to note that not all vehicles are eligible for the award, as only new or heavily redesigned vehicles can be considered.

Enter the 2016 XC90. Today we learned that the newest generation of the SUV, which has been reengineered from the ground up, has once again won SUV of the Year honors. It features a 316 horsepower, Drive-E engine; a tablet-like Sensus control system, and a stylish…

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Cars.com Adores All-New 2016 Volvo XC90

There's no use in masking our true feelings, so we at Motorcars Volvo will just come right out and say it: the spanking-new 2016 Volvo XC90 may very well be the most incredible crossover we've ever seen.

And as it turns out, our chums at Cars.com are pretty impressed, too. Hear what they have to say about the remade XC90 in the clip below:

If performance is a priority, you'd likely be well-served by the racetrack-ready R-Design trim.

Standard equipment on this model includes 20-inch alloy wheels, LED adaptive headlamps, a sport steering wheel with shift…

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Why Are Our Seats Unbeatably Amazing?

If you're new to Volvo, you may have noticed how very comfortable our seats are. If you've been with the brand for a while, you're probably just used to it by now. That's the nice thing about doing something right. You don't really notice when things are perfect.

There's a good reason your back feels right at home in a Volvo seat-- it…

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Isabelle Olsson and the New Volvo XC90

What could a lead Google designer have to say about the new Volvo XC90? Quite a lot, actually.

Olsson's job is to design new products, especially products that have never existed before-- like Google Glass. While there is nothing in the XC90 that has never existed, it takes what a car currently is, and builds on it.

The job of a car, Isabelle posits, is to take the driver away-- not just physically, but mentally, to a moment of serenity and relaxation. There may be blaring horns outside your window, but when you're surrounded by supple leather seats…

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Innovating For Families: The Child Seat Concept

Earlier this summer, we introduced you to the Lounge Concept: a top-tier luxury experience for the chauffeured client.

Now Volvo has returned with another concept for the new Volvo XC90: the Child Seat.

Volvo is taking what it does best, safety and comfort, and specializing for the needs of families with small children.

The American Academy of Pediatrics recommends that children ride in rear-facing child seats for as long as they are able. For most children, their legs begin to cramp up against the seat-back, and they no longer fit in the child seat.

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Throwing it Back to the Volvo PV650 Series

What better way to celebrate throwback Thursday than a look back at a great classic car!?   Vintage never gets old. #tbt #PV654 #VintageVolvo pic.twitter.com/dr3MsIZRbm — Volvo (@volvocarsglobal) August 6, 2015   Volvo produced the PV650 Series from 1929-1937. The "P" and "V" stand for PersonVagn, meaning "passenger car." 6 is for the six-cylinder engine, 5 is for five seats, and the last digit indicates the version. PV651 emerged in 1929; in 1933, the deluxe PV654 like the one above arriv
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